Business Awareness Creation (Influence of Advertising )
Business Awareness Creation
The main purpose of advertising is to create awareness about a company's products or services. Advertisements inform customers of new offerings, reminds them of existing products and updates them on any modifications and changes that may increase their urge to buy. Consumer protection laws require businesses to refrain from false and misleading advertising. Therefore, even as businesses seek to convey information about their products and services, they need to be in compliance with the law to avoid legal jeopardy.
Sales Growth
Advertisements drive business sales growth because they create interest among consumers. Once consumers are aware of a company's products and services, they are more likely to go out and buy it, especially if the advertisement entices them to try it out and experience it for themselves. Through electronic commerce and social media, businesses now have greatly expanded reach and can literally transact with consumers in any part of the globe.
Brand Identity
Business advertising strategies and efforts help to establish brand identity among consumers in the market. Businesses that engage in impact advertising are more likely to firmly establish themselves in the market because they create a lasting psychological impact on the audience, giving them valuable entertainment or information and creating a positive association with their product. In addition, businesses can establish a strong market position where, on the basis of their advertisements, they proceed to meet customer expectations through quality products and services that offer value for money.
Chron.com
The main purpose of advertising is to create awareness about a company's products or services. Advertisements inform customers of new offerings, reminds them of existing products and updates them on any modifications and changes that may increase their urge to buy. Consumer protection laws require businesses to refrain from false and misleading advertising. Therefore, even as businesses seek to convey information about their products and services, they need to be in compliance with the law to avoid legal jeopardy.
Sales Growth
Advertisements drive business sales growth because they create interest among consumers. Once consumers are aware of a company's products and services, they are more likely to go out and buy it, especially if the advertisement entices them to try it out and experience it for themselves. Through electronic commerce and social media, businesses now have greatly expanded reach and can literally transact with consumers in any part of the globe.
Brand Identity
Business advertising strategies and efforts help to establish brand identity among consumers in the market. Businesses that engage in impact advertising are more likely to firmly establish themselves in the market because they create a lasting psychological impact on the audience, giving them valuable entertainment or information and creating a positive association with their product. In addition, businesses can establish a strong market position where, on the basis of their advertisements, they proceed to meet customer expectations through quality products and services that offer value for money.
Chron.com
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