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Business Awareness Creation The main purpose of advertising is to create awareness about a company's products or services. Advertisements inform customers of new offerings, reminds them of existing products and updates them on any modifications and changes that may increase their urge to buy. Consumer protection laws require businesses to refrain from false and misleading advertising. Therefore, even as businesses seek to convey information about their products and services, they need to be in compliance with the law to avoid legal jeopardy. Sales Growth Advertisements drive business sales growth because they create interest among consumers. Once consumers are aware of a company's products and services, they are more likely to go out and buy it, especially if the advertisement entices them to try it out and experience it for themselves. Through electronic commerce and social media, businesses now have greatly expanded reach and can literally transact with consumers in